Mixed Media Portfolio

I began my communications career in March, 2022 and spent two 

seasons working in communications in professional baseball with

the (AAA) Rochester Red Wings and the (AA) Amarillo Sod Poodles,

handling everything under the communications umbrella such as

writing press releases, post-game recaps, feature stories, game notes

as well as serving as the POC for all national, regional and local news

outlets and reporters.

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                                        I am pictured far-right facilitating a press appearance of hall of fame NFL quarterback Troy Aikman

                                                while working as the communications coordinator for the Amarillo Sod Poodles.

 

Following the 2023 season, I decided to pursue a full-time career in mixed media marketing and communications for nonprofits with a specific focus on history museums and science centers. I served voluntarily as the communications and marketing coordinator for the National Warplane Museum in Geneseo, NY starting in 2023 and over the course of 13 months, across Instagram, Facebook, TikTok and Youtube, I helped the museum gain 10 million views,  25,000+ net followers and engagement increases in the hundreds of thousands of percentage points compared to any year previously, helping turn their once break-even airshow into a half-a-million dollar ROI annual event with their highest attendance in a decade. In addition to producing short form content and social media posts, I headlined their flyer and social media graphic production.

 

​During this time I was hired as a freelance video editor, script writer and graphic designer for the Battles & Beers: War Stories platform, a current events and global war journalism organization that reaches 20 million accounts per month across all social media platforms focused on sharing first-hand accounts of war and the people in these war zones impacted by it.

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Pursuing full-time opportunities led me to earning a position with the Owls Head Transportation Museum in Owls Head, ME, where I served for six months as the Communications and Graphic Design Manager and oversaw a small team of contracted marketing specialists and graphic designers. My responsibilities included managing all external communications, resulting in local media coverage; directing ad placement strategy; and coordinating with freelance designers for print and digital marketing materials for regional and national publications. I led visual content creation by producing professional photography, videography, and collateral for events, exhibits, and educational programming, while also designing, printing, and installing museum signage, marketing displays, and exhibit collateral. I oversaw quarterly magazine production as lead copy editor and content manager, ensuring brand alignment and editorial consistency. Integrated marketing communications increased the museum’s general daily attendance by 17% and event attendance by an average of 135 percent, while expanded social media reach grew by 3,700%, driving tens of thousands of overall views.

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         Click the icon below to read my 90 day evaluation conducted by the executive                                      director of the Owls Head Transportation Museum.

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Although I had a professionally positive experience in my short tenure that was met with much praise from my executive director, I decided for personal reasons to come back home to Rochester, NY and return to the National Warplane Museum where I had previously served as a communications and marketing volunteer but now as the Director of Public Relations and Marketing for the museum's annual airshow and for other annual events. Building on the momentum that we gained from the 2024 airshow success, my  small team and I were able to bring in an increase of $50,000 in ticket sales to the 2025 airshow; achieving 5.5 million views across Facebook, Instagram and TikTok in the three months leading up to the event. In addition to the significant ROI and online traffic, my media outreach strategy succeeded and earned lots of media attention across three major cities in Western New York including the Buffalo, Rochester and Syracuse markets.

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                                           I am pictured here representing the National Warplane Museum as their PR Director and giving

                                                       an interview to a local news station covering the 2025 Geneseo Airshow. 

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​Following the annual airshow event my efforts also yielded major success for the annual museum events hosted that saw attendance sky-rocket in the hundreds of attendees for events that previously yielded only dozens in attendance.

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I am still serving the museum as their Public Relations and Marketing Director and I contract my services to Battles & Beers: War Stories. I am currently looking for full-time positions in marketing and communications.